Foundr - HOW TO RUN FACEBOOK ADS 1.0
INSIDER INSIGHTS BEHIND 100K+ SPLIT TESTS...
You’re about to discover the exact “algorithm-proof” process Nick Shackelford has used to help 150+ different businesses...even complete beginners on all kinds of budgets...and even helped Apple get new customers for its iPhone 7, iPad Pro, and Apple Watch...
All while profitably spending more than $100M just on Facebook ads in the last few years!
It’s a step-by-step process distilled from his hundreds of thousands of tests, failures, and wild successes. He’s already done all the hard work and sleepless nights so you don’t have to!
And yes, these are 100% real companies, real stories, real results. We’ll show you them in just a second...
They’re from everyday people whose businesses have “blown up” using Facebook ads. Just like the countless other businesses and entrepreneurs who have as well.
But this isn’t another letter trying to convince you about the power of Facebook ads. Maybe 10 years ago it would’ve been, but not today.
Today we both know that using Facebook ads has become “par for the course” for any business wanting more leads, sales, or any kind of accelerated growth.
FACEBOOK MONEY MATH: SPEND $1 AND MAKE $2
The reason more than 9 million businesses now advertise on the platform is in
large part because of what we call “Facebook Money Math”...
THE PREDICTABILITY OF SPENDING $1 AND MAKING $2
That’s a 2X ROAS (return on ad spend) or a 200% return on your initial investment.
Today even the most beginner advertisers can launch new campaigns that allow them to consistently spend $1 and make $2… Or spend $1 and make $3, $4, or even $5!
If right now you could invest $1 into a Facebook ad and make $2, what business owner wouldn’t do that math again and again until they simply couldn’t anymore?
Or even if you could invest $1 and get back that same $1 (so you breakeven) BUT...you also got a new customer. Who wouldn’t still do that deal? Essentially free customers?!
That’s why it might be the most profitable business building skill in our digital age.
And it’s typically the #1 investment every business that’s winning online right now is making every single month.
Which is why you see everyone from bootstrapped entrepreneurs launching businesses from their bedrooms, to Silicon Valley startups and the biggest most cash-rich brands in the world…
Because all hype aside…
Actual fortunes are being made faster using Facebook ads right now than possibly any other marketing medium in history. With some hard work and the right knowledge, it can legitimately be the quickest way to making life changing profits online.
But the ugly truth many “gurus” try to hide from you?
It can also be the fastest way in history to waste money. If you’ve ever tried to run your own ads, you know it’s not always the “ATM machine” many guru’s make it out to be.
Here at Foundr we’ve worked with thousands of different businesses. From ecommerce and digital products, to service, software, and everything in between.
AND ALMOST ALWAYS, THE ONES WHO ARE CRUSHING IT THE MOST ARE RUNNING FACEBOOK ADS.
And those who have “roller coaster” sales, or struggle to really scale as fast as they believe they can...are typically struggling with Facebook ads because of...
- #1: CONFLICTING ADVICE: One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.
- #2: BUILT TO FAIL: Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads...you start here.
- #3: LACK OF TIME: What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.
- #4: NO KEY METRICS: What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.
- #5: OVER-CHARGING
AGENCIES: Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you. - #6: ROLLERCOASTER ADS: Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.
- #7: NO PROVEN PROCESS: Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners...it doesn’t take long till you hit a home run and change your business forever.
- #8: INACCURATE TESTING: Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.
- #9: INCONSISTENT
ENGAGEMENT: Unable to pin down why your ads aren’t getting as much engagement as they should. - #10: SKYROCKETING COST: Watching your ad costs skyrocket but not knowing why or what to do about it.
BUT ALL TOO OFTEN PEOPLE SPEND ALL THEIR TIME TRYING TO SOLVE THE ISSUES ABOVE, WITHOUT EVER REALIZING THEY’RE SIMPLY SYMPTOMS AND NOT THE ROOT CAUSE OF THEIR STRUGGLE ON THE PLATFORM.
WHY MOST FACEBOOK ADVICE JUST DOESN’T WORK ANYMORE...
Today nearly everywhere you look there’s a new “guru” popping up pushing outdated tactics, “hacks”, or short term fixes that promise to “make it rain”.
But unfortunately as you know if you’ve ever tried to run ads...much of it is all BS.
Maybe 10 years ago you could get away with something like a boosted post, but those days are long gone. Remember this…
Most short term fixes create long term problems.Many of today’s tactics are tomorrow's tech issues.And that cool ninja “hack” just got your account banned.
Today more than ever before, if you want to succeed using Facebook ads, instead of using this kind of “spray and pray” approach, you need to be using...
ALGORITHM-PROOF PRINCIPLES!
“Algorithm-proof” principles that work now and into the future.
Because in today’s competitive ad landscape, in order to win (and win big) it’s about not just knowing what to do, but why you do it! That’s how you create profitable ads...
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